MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
AI SEO
What Results Can I Expect from AI SEO Services?
Quick answer: Expect AI SEO results to build in stages: foundations in the first few months, early citations and improved visibility around months three to …
AI SEO
AI SEO Agency Contracts: What Should Be Included?
Quick answer: A good AI SEO agency contract should clearly define the scope of work, deliverables, reporting, pricing, contract length, review points, and exit …
AI SEO
How to Test an AI SEO Agency Before Full Commitment
Quick answer: Test an AI SEO agency before committing by starting with a small paid engagement, usually an audit or short pilot, rather than signing a long …
AI SEO
AI SEO for Startups: Affordable Solutions and Options
Quick answer: Startups can do effective AI SEO on a budget by focusing ruthlessly on foundations, doing the high-value basics themselves, and bringing in …
AI SEO
Why SEO Still Matters Even With AI Search Engines
Quick answer: SEO still matters with AI search engines because those engines rely on the same underlying signals SEO produces: clear content, credible sources, …
AI SEO
How AI SEO Services Can Grow Your Website Traffic
Quick answer: AI SEO services grow your traffic by getting you cited and recommended in AI answers, which sends highly qualified visitors who already trust …
GEO (Generative Engine Optimisation)
Case Study: B2B SaaS — Displacing the Category Leader in AI Citation Share
This case study describes a UK B2B SaaS firm in the workflow automation space, anonymised at client request. At engagement, the firm had £14m ARR, 80 staff, and …
GEO (Generative Engine Optimisation)
Case Study: Specialist Law Firm — From 4% to 41% AI Citation Share via Named-Partner Authority
This case study describes a 28-fee-earner UK specialist commercial law firm based outside London, anonymised at client request. The firm had a strong reputation …
AI Search Research
AI Search Adoption Statistics UK 2026 | How British Buyers Now Find Suppliers
This page consolidates verified UK AI search adoption statistics for 2026 — across general adoption, platform share, B2B and B2C buyer behaviour, …
AI Search Research
UK Legal Sector AI Search Statistics 2026 | Citation, Adoption & Buyer Behaviour
This page consolidates verified UK legal sector AI search statistics for 2026 — covering buyer behaviour around external counsel selection, citation share …
AI Search Research
Financial Services AI Search Statistics UK 2026 | Citation, Adoption & Buyer Behaviour
This page consolidates verified UK financial services AI search statistics for 2026 — covering buyer behaviour, citation share, AI adoption inside regulated …
GEO (Generative Engine Optimisation)
AI Search Audit Pricing UK 2026 | What an AI Visibility Audit Should Cost
What should you pay for an AI search visibility audit in 2026? UK agencies now run a wide range of audit offerings, from genuinely free sales pre-qualifiers to …