MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
Resource Centre: GEO, AEO, and AI Visibility Guides for UK Businesses
Everything You Need to Build AI Visibility This is MarGen’s central learning hub — the single page that connects you to every guide, comparison, sector …
GEO (Generative Engine Optimisation)
Speakable Schema and Voice Search for B2B in 2026: Still Relevant or Quietly Dead?
The Promise That Didn’t Quite Materialise Voice search was supposed to transform B2B marketing. By 2020, according to the predictions that circulated …
GEO (Generative Engine Optimisation)
Zero-Click Search in Regulated Sectors: Why Being Cited Still Matters Without a Click
The Click Is Disappearing. The Citation Is Not. Zero-click search — where a user gets their answer directly from the search results page without clicking …
GEO (Generative Engine Optimisation)
AI SEO Hub: The Relationship Between AI SEO, GEO, and AEO
The terminology around AI-driven search optimisation has become genuinely confusing. AI SEO, GEO, AEO, AIO, SXO — each term describes a real discipline, but the …
GEO (Generative Engine Optimisation)
Case Study: How an IFA Practice Became the AI-Cited Answer for Consumer Duty Queries
In late 2025, a mid-sized IFA practice based in the Midlands approached MarGen with a specific problem. They had invested significantly in their Consumer Duty …
GEO (Generative Engine Optimisation)
GEO Agency UK: The Complete Buyer's Reference Guide
Choosing a GEO agency is not like choosing an SEO agency. The discipline is newer, the market is less mature, and the gap between agencies that genuinely …
GEO (Generative Engine Optimisation)
GEO for Construction: The Complete Resource Hub
The UK construction sector might not seem like an obvious candidate for AI search optimisation. But procurement teams, property developers, local authorities, …
GEO (Generative Engine Optimisation)
GEO for Financial Services: The Complete Resource Hub
Financial services is one of the sectors most affected by the shift to AI search — and one of the most underserved by agencies that understand both the …
GEO (Generative Engine Optimisation)
GEO for Healthcare: The Complete Resource Hub
Healthcare is one of the sectors where AI search has the most immediate impact on patient and client acquisition. When someone asks an AI platform “Who …
GEO (Generative Engine Optimisation)
GEO for Legal Services: The Complete Resource Hub
The legal sector faces a distinctive challenge in the AI search era. Law firms are built on expertise and reputation, but the way that expertise is discovered …
GEO (Generative Engine Optimisation)
GEO for Northern England: The Case for a Non-London Agency
There is an assumption embedded in the UK marketing industry that serious capability lives in London. If you want a top-tier agency, you look south. If you are …
GEO (Generative Engine Optimisation)
GEO vs AEO: Clearing Up the Confusion
Two acronyms are dominating UK digital marketing conversations in 2026: GEO and AEO. Both relate to AI search. Both promise to improve your visibility. And the …