MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
What Does a GEO Programme Look Like Week by Week?
Demystifying the GEO Process Most businesses considering a GEO programme have a clear understanding of what they want — AI visibility, citations, leads — but …
GEO (Generative Engine Optimisation)
Ahrefs Brand Radar vs GEO Agency: Research vs Results
Ahrefs indexes over 14 billion web pages and tracks more than 11 billion keywords, making it one of the most comprehensive SEO data platforms ever built. Its …
GEO (Generative Engine Optimisation)
Building In-House GEO vs Hiring an Agency: Full Cost Comparison
The average UK salary for a senior SEO specialist in 2026 is £55,000–£72,000. For a GEO specialist — someone who understands entity optimisation, citation …
GEO (Generative Engine Optimisation)
Content Marketing vs GEO for Regulated Businesses
78% of UK financial services firms publish regular content, but only 11% of that content is ever cited by AI search platforms. The gap between content that …
GEO (Generative Engine Optimisation)
Entity SEO vs GEO: Is the Knowledge Graph Part of Generative Engine Optimisation?
Google’s Knowledge Graph contains over 500 billion facts about 5 billion entities as of 2025. Those entities — people, brands, places, concepts — are the …
GEO (Generative Engine Optimisation)
GEO Agency vs GEO Tool: Do You Need Both?
72% of UK businesses that subscribed to a GEO monitoring tool in 2025 still had zero AI citations after six months. The tool showed them the problem. It did not …
GEO (Generative Engine Optimisation)
GEO vs Digital PR: Which Builds Better AI Authority?
Digital PR campaigns generated an average of 24 referring domains per campaign in 2025, according to BuzzStream’s annual report. Those links build …
GEO (Generative Engine Optimisation)
Link Building vs GEO Citation Building: What's the Difference?
The average cost of acquiring a single high-quality backlink in the UK reached £320 in 2025, up 28% from 2023, according to Aira’s annual link building …
GEO (Generative Engine Optimisation)
LLMO vs GEO vs AEO: The Terminology Problem, Solved
A 2026 search marketing survey by Search Engine Journal found that 62% of marketers could not accurately define the difference between GEO, AEO, and LLMO — and …
GEO (Generative Engine Optimisation)
Otterly AI vs GEO Agency: DIY vs Hire
Otterly AI processes over 500,000 AI search queries per month for its users, making it one of the fastest-growing AI visibility monitoring platforms since its …
GEO (Generative Engine Optimisation)
Peec AI vs GEO Agency: What's the Difference?
Peec AI tracked over 2 million AI-generated responses across ChatGPT, Perplexity, and Google AI Overviews in 2025, making it one of the most comprehensive GEO …
GEO (Generative Engine Optimisation)
Profound AI vs GEO Agency: Enterprise Tracking vs Managed Programme
Profound AI raised $3.5 million in seed funding in 2025, positioning itself as the enterprise-grade solution for AI search visibility tracking. Its platform …